Privacy Policy

Last Updated: January 2026

At Abs Bakes, we are committed to protecting the privacy and security of our customers and website visitors. This policy explains how we collect, use, and protect your personal data when you buy our pastries, book a masterclass, or browse our website.

1. Who We Are

Abs Bakes is the "Data Controller" of the personal information you provide.

  • Business Name: Abs Bakes

  • Contact: For any questions regarding your data, please contact us via:

    • WhatsApp: 07703577489

    • Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

2. The Information We Collect

Information You Voluntarily Provide: When you purchase a cake, sign up for a masterclass, or contact us, we collect information such as your name, physical address, email address, phone number, and payment details.

Information Automatically Collected: We use cookies to collect data about your visit, including your IP address, device type, and how you interacted with our site. This helps us improve our website performance and your shopping experience.

 

 

3. Our Legal Basis for Processing Data

Under UK GDPR, we only process your data when we have a legal reason:

  • Contract: To fulfill your order or masterclass booking.

  • Consent: When you explicitly sign up for our marketing newsletters.

  • Legitimate Interests: To respond to your queries and improve our services.

  • Legal Obligation: To maintain records for tax and financial reporting (HMRC).

4. Sharing Your Information

We never sell your data. We only share information with trusted third parties necessary to run our business:

  • Payment Processors: For secure credit card transactions (we do not store your full card details).

  • Service Providers: Hosting services, email providers, and delivery partners.

  • Legal Authorities: If required by law or to protect the safety and rights of Abs Bakes and its customers.

  • Business Transfers: In the event of a sale or merger of the business.

5. Data Security

We implement a variety of security measures to maintain the safety of your personal information:

  • Our website uses Secure Socket Layer (SSL) technology to encrypt sensitive data.

  • We use regular Malware Scanning and secured networks.

  • In the unlikely event of a data breach that affects you, we will notify you and the relevant authorities as soon as possible.

6. Your Rights

You have specific rights regarding your personal data, including:

  • Access: The right to request a copy of the data we hold about you.

  • Correction: The right to ask us to fix incorrect information.

  • Erasure: The right to ask us to delete your data (subject to legal record-keeping requirements).

  • Withdraw Consent: You can unsubscribe from marketing emails at any time using the link in the footer.

To exercise these rights, please email us at This email address is being protected from spambots. You need JavaScript enabled to view it.. We will respond to your request within 30 days.

7. Third-Party Links & Social Media

Our site may link to other websites or social media platforms (like Instagram or WhatsApp). We do not control their privacy practices, and we encourage you to read their individual policies. Use of social media to communicate with us is done at your own risk.

8. How to Complain

If you are unhappy with how we have handled your data, you have the right to complain to the Information Commissioner’s Office (ICO).

9. Changes to This Policy

We may update this policy from time to time to reflect changes in our practices or for legal reasons. Updates will be posted on this page.

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